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What are cookies?

Cookies are small data files stored in the browser installed on the device you use to view a website. Cookies are stored either temporarily, for the time you're visiting our website, or permanently, which means that they remain on your device for a predetermined period of time or until they are manually removed by you.

Why do we use cookies?

Cookies serve to ensure the correct functioning of the website. They allow  your actions and preferences to be remembered. Thanks to cookies, you don't have to configure settings every time you switch between websites or return to our website. In addition, we use cookies to determine which services interest you, and to subsequently fine-tune items of interest that we offer you.

Technical Cookies

The purpose of technical cookies is to support the basic functions of our website. The website cannot function without cookies of this type. Technical cookies allow the website to be correctly displayed, forms to be submitted, navigation to function, and other essential tasks to be carried out. For this reason, technical cookies cannot be switched off.

Name Description Expiration
gCookieConsent 29 days and 23 hours
LOCALE during the session
SESSID_CS 23 hours
SRM_B Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. 1 year and 24 days
u This is a generic identifier used to hold variables. 12 months and 4 days

Analytical Cookies

Analytical cookies serve to allow us to understand how users use our website. Data is collected anonymously, and is used as the basis for making improvements aimed at providing the optimal user experience. For example, when we see that searches carried out by visitors to our website take too long, analytical cookies allow us to move a given item to a location where it won't be overlooked.

Name Provider Description Expiration
_clck Microsoft Stores anonymized information about visitor behavior on the page. 12 months and 4 days
_clsk Microsoft Used to combine information from multiple page views. Anonymously records data about behavior on the page. 23 hours
_ga Google ID used to identify users 1 year, 12 months and 4 days
_ga_xxx Google ID used to identify users 1 year, 12 months and 4 days
CLID Microsoft 12 months and 4 days

Marketing Cookies

Marketing cookies ensure that our website only displays advertisements that correspond to your interests, thanks to the fact that marketing cookies monitor your interests based on your activities on other platforms, such as Google and Facebook. Rejecting marketing cookies will not reduce the quantity of advertising messages. Their number will remain the same, but they will not be targeted. 

Name Provider Description Expiration
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 2 months and 29 days
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 2 months and 29 days
_mktr_basketNEW Mailkit s.r.o. 29 days and 23 hours
_pin_unauth Pinterest Registers a unique ID that identifies and recognizes the user. Is used for targeted advertising. 12 months and 4 days
_pinterest_ct_ua Pinterest This cookieis a third party cookie which groups actions for users who cannot be identified by Pinterest. 12 months and 4 days
_uetsid Microsoft This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 23 hours
_uetvid Microsoft This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 1 year and 24 days
anj Xandr The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. 2 months and 29 days
ANONCHK Microsoft Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation during the session
C Adform Used to determine if browser of user accepts cookies or not 1 month
cjConsent s.r.o. 1 year and 29 days
IDE Google This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite 1 year and 24 days
MR Microsoft Used to collect information for analytics purposes. 6 days and 23 hours
MUID Microsoft Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. 1 year and 24 days
sid This cookie is used by Seznam to personalize advertising messages. 29 days and 23 hours
SM Microsoft Registers a unique ID that identifies return visits to the device from websites that use the same ad networks. during the session
uid Adform Contains a unique ID to identify a user 1 month and 29 days
uuid2 Xandr This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. 2 months and 29 days

Data Recipients

Adform AS

Silkegade 3,B, DK-1113 København K


Platform for purchasing RTB advertising (purchase of space for banners in real time by auction).

Facebook Ireland ltd.

4 Grand Canal Square, Grand Canal Harbour, Dublin 2

Facebook Pixel

A Facebook pixel is a code that is placed on a website. This code can collect and send information about site visitors to Facebook Ad Manager.

Google Ireland ltd.

Gordon House Barrow Street Dublin 4, D04E5W5 Ireland

Google Ads

A marketing platform that allows you to display content advertising messages in the Google Search Console and evaluate their success.

Google Tag Manager

Website code management system. Its principle is that only one code is placed on the web and then individual measurement codes are inserted via the web interface.

Radlická 3294/10
Praha 5 - Smíchov
PSČ 150 00


A marketing platform that allows you to display and target content advertising messages in List search and on their websites, and evaluate their success.