Cookies
What are cookies?
Cookies are small data files stored in the browser installed on the device you use to view a website. Cookies are stored either temporarily, for the time you're visiting our website, or permanently, which means that they remain on your device for a predetermined period of time or until they are manually removed by you.
Why do we use cookies?
Cookies serve to ensure the correct functioning of the website. They allow your actions and preferences to be remembered. Thanks to cookies, you don't have to configure settings every time you switch between websites or return to our website. In addition, we use cookies to determine which services interest you, and to subsequently fine-tune items of interest that we offer you.
Technical Cookies
The purpose of technical cookies is to support the basic functions of our website. The website cannot function without cookies of this type. Technical cookies allow the website to be correctly displayed, forms to be submitted, navigation to function, and other essential tasks to be carried out. For this reason, technical cookies cannot be switched off.
| Name | Description | Expiration |
|---|---|---|
| gCookieConsent | 29 days and 23 hours | |
| LOCALE | during the session | |
| SESSID_CS | 23 hours | |
| SRM_B | Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. | 1 year and 24 days |
| u | This is a generic identifier used to hold variables. | 12 months and 4 days |
Analytical Cookies
Analytical cookies serve to allow us to understand how users use our website. Data is collected anonymously, and is used as the basis for making improvements aimed at providing the optimal user experience. For example, when we see that searches carried out by visitors to our website take too long, analytical cookies allow us to move a given item to a location where it won't be overlooked.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _clck | Microsoft | Stores anonymized information about visitor behavior on the page. | 12 months and 4 days |
| _clsk | Microsoft | Used to combine information from multiple page views. Anonymously records data about behavior on the page. | 23 hours |
| _ga | ID used to identify users | 1 year, 12 months and 4 days | |
| _ga_xxx | ID used to identify users | 1 year, 12 months and 4 days | |
| CLID | Microsoft | 12 months and 4 days |
Marketing Cookies
Marketing cookies ensure that our website only displays advertisements that correspond to your interests, thanks to the fact that marketing cookies monitor your interests based on your activities on other platforms, such as Google and Facebook. Rejecting marketing cookies will not reduce the quantity of advertising messages. Their number will remain the same, but they will not be targeted.
| Name | Provider | Description | Expiration |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 2 months and 29 days | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 2 months and 29 days | |
| _mktr_basketNEW | Mailkit s.r.o. | 29 days and 23 hours | |
| _pin_unauth | Registers a unique ID that identifies and recognizes the user. Is used for targeted advertising. | 12 months and 4 days | |
| _pinterest_ct_ua | This cookieis a third party cookie which groups actions for users who cannot be identified by Pinterest. | 12 months and 4 days | |
| _uetsid | Microsoft | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | 23 hours |
| _uetvid | Microsoft | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 1 year and 24 days |
| anj | Xandr | The anj cookie contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside the Platform on the Platform. | 2 months and 29 days |
| ANONCHK | Microsoft | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | during the session |
| C | Adform | Used to determine if browser of user accepts cookies or not | 1 month |
| cjConsent | VIVnetworks.com s.r.o. | 1 year and 29 days | |
| IDE | This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite | 1 year and 24 days | |
| MR | Microsoft | Used to collect information for analytics purposes. | 6 days and 23 hours |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year and 24 days |
| sid | Seznam.cz | This cookie is used by Seznam to personalize advertising messages. | 29 days and 23 hours |
| SM | Microsoft | Registers a unique ID that identifies return visits to the device from websites that use the same ad networks. | during the session |
| uid | Adform | Contains a unique ID to identify a user | 1 month and 29 days |
| uuid2 | Xandr | This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. | 2 months and 29 days |
Data Recipients
Adform
Adform
Platform for purchasing RTB advertising (purchase of space for banners in real time by auction).
Facebook Pixel
A Facebook pixel is a code that is placed on a website. This code can collect and send information about site visitors to Facebook Ad Manager.
Google Ads
A marketing platform that allows you to display content advertising messages in the Google Search Console and evaluate their success.
Google Tag Manager
Website code management system. Its principle is that only one code is placed on the web and then individual measurement codes are inserted via the web interface.
Seznam.cz
Sklik
A marketing platform that allows you to display and target content advertising messages in List search and on their websites, and evaluate their success.